Sometimes the problem isn't the prompt. It's the tool.
Your designer spent a day in the wrong tool.
Then redid it somewhere else in twenty minutes.
Credits gone by the third week.
Burned on the tool that was never going to nail it.
All four come from one thing
You bought tools to go faster. Speed was never the bottleneck.
AI collapsed sourcing, concepting and first drafts from hours to minutes. Brand compliance, typography, the fourteenth variant and three rounds of client edits didn't move. So the spend went to the half of the job that was already fine.